According to a recent study, 37% of firms across industries browse social media profiles to evaluate character and personality. Until recently, the accepted advice was to make sure online profiles are edited to create a totally professional online presence. The problem with this is that employers are also looking for a candidate’s personality to shine through on social media pages. If it doesn’t, employers are more likely to shuffle the resume to the bottom of the stack. The solution is to adopt a “Public Private” tone online. This means that it’s okay to share personal photos and stories, but keep embarrassing or negative stories, pictures, and posts out of the spotlight.

Read full article here: Social Media And The Job Hunt: Squeaky-Clean Profiles Need Not Apply